Amazing Fly Ads for the Frankfurt Book Fair
Here is a creative ad promotion by a book publisher at the Frankfurt book fair. They used flies with tags attached to them to fly around the exhibition and land on people with their message.
The tags were stuck with wax that melted off the flies later on.
1 thing’s for sure that made this promotion effective, the flies got noticed, the tags got even more noticed as to their message and the cost was probably minimal.
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That’s very creative! Makes me want to raise some giant flies.