Art and Ads

Art and Ads That Make an Impact

Posts Tagged ‘Axe’

June 9th, 2009 | Author: admin

Here is a creative ad that uses both interactivity and what else? Of course the old notion that “sex sells”!

This Axe leather magazine cover ad is highly effective because of it’s high level of engaging the reader to instinctual action and impulse.

Axe is of course the highly popular body deodorant spray product available in almost all drugstores and targeted towards men.

Axe Leather Magazine Cover ad

Credits: Lowe/SSP3, Bogotá, Colombia, with photography by Esteban Sostnisky and art direction by Margarita Olivar.

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