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Monday, January 31, 2011
McDonald’s Race Card Ad
Here is a McDonald’s ad from Sweden that plays on people’s emotions towards the issue of race.
The top portion says:
While the bottom portion says:
The top portion says:
“We don’t hire Turks, Greeks, Poles, Indians, Ethiopians, Vietnamese, Chinese or Peruvians.”
While the bottom portion says:
“Nor Swedes, South Koreans or Norwegians. We hire individuals. We don’t care what your surname is. Because ambition and determination have nothing to do with your nationality. McDonald’s is one of the most integrated companies in Sweden, with as many as ninety-five nationalities working for us. Join us at mcdonalds.se.”
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